Ladies and gentlemen and marketing
directors, you are invited to attend the ultimate showdown in
digital marketing, a fight to the knockout in four rounds, live and
loud in Cape Town.
This October 14th, the toughest competitors will gather at Dragon Power Arena in the Cape Town City Bowl facing each other off in a contest for ultimate glory. This year, The Digital Edge is pulling no punches -- enough with namby pamby conferences and dull powerpoints. It's digital marketing as you've never seen it before.
Where: Dragon Power Arena, 8 Stirling Street, Cape Town
When: October 14 2011
Cost: Only R1550 excl. VAT
The Complete Line Up
Media heavyweight, Bob Garfield headlines at Digital Edge Live 2011
Bob Garfield isn't exactly a media whore, but he's extremely
For 26 years, Bob has been a columnist and critic, for Advertising Age. For the past 10 years, he has co-hosted NPR's radio program on the media, cleverly titled On the Media.
A heroic multimediocrity, Bob has been a contributing editor for the Washington Post Magazine, Civilization and the op-ed page of USA Today. He has also written for The New York Times, The Guardian, Playboy, Sports Illustrated and Wired and been employed variously by ABC, CBS, CNBC and the defunct FNN as an on-air analyst. As a lecturer and panelist, he has appeared in 31 countries on five continents.
He is now writing his fourth and fifth books. His last book, The Chaos Scenario, scared the shit out of people throughout the galaxy.
Read more about Bob http://bobgarfield.net/
Graham Warsop/The Jupiter Drawing Room
When Graham Warsop graduated with an LLM from Cambridge and qualified as a Barrister he realised that his passion could not be satisfied in the field of law. Having arrived in South Africa in 1987 to finish a novel, he took a job as a copywriter in a local advertising agency. After 18 months in the industry Graham thought of moving companies. Then he thought, instead of moving companies, why not start one? Thus some handshakes and a fabulous short story by Guy de Maupassant later, The Jupiter Drawing Room was born. Never one to do things by halves Graham went from junior copywriter to Chairman and Executive Creative Director overnight.
In the 20 years that Graham has been in advertising, he has won more creativity points (as measured by the official SA Creativity Survey) than any other Creative Director in South Africa. He is also the only Creative Director in South Africa to have served on the juries of all four major international festivals (Cannes, D&AD, The One Show and Clio's) the latter he Chaired (Print & Poster) in 2001.
A fervent believer in integrated creativity, Graham has grown The Jupiter Drawing Room to take a totally through-the-line approach to its work. Proof of this is reflected in the range of categories for which he has won the following international awards: 17 Cannes Lions, 23 Clios, 11 One Show Pencils, 27 London International Statues and 70 Medals at The New York Festival including Best of Show for Magazine in 2001 and he's still not finished.
Alistair King/King James
Alistair King, named Financial Mail
AdFocus Agency Leader of the Year in 2008 and currently ranked No 1
creative director in SA by the members of the Creative Circle, is
the founding creative partner of King James Group - a top 10 agency
group in size and consisting of 8 companies across the
The largest pure independent in South Africa, King James is currently both AdReview's SA Agency of the Year and Cape Agency of the Year and works on such clients as Allan Gray, Brandhouse, Kulula.com, Santam, Parmalat, and Plascon. Alistair has always believed in medium-neutral creative thinking and strives to live and breathe pop culture, not merely observe it. One Small Seed(TM) forms part of its integrated agency network. Alistair has also owned a record label producing albums for such artists as Arno Carstens and Flat Stanley. He's a passionate collector of First edition books, Single malt whisky, Virgin Olive Oils and anything with a fascinating story to it. Tom Robbins and Jasper Maskelyne are his all time heroes.
Gavin is currently the Group
Managing Director of Trigger/Isobar, one of SAís leading full
service Digital Agencies. Gavin founded Trigger in 1999 and grew
the agency into an award-winning multidisciplinary digital agency
that now comprises seven integrated specialist units. He sold the
business to the Aegis Group in 2007 and now is the CEO of Isobar
Middle-East & Africa. Trigger/Isobar was awarded Digital Agency
of the Year by Adfocus 2011 with clients including Nike,
Woolworths, Red Bull, The Estee Lauder Group, Adidas, Cell C,
Johnson & Johnson and Disney.
Brent is the Managing Director of Aqua Online, one of South Africa's leading Digital Agencies. Brent built up Aqua Online over the past twelve odd years into South Africa`s biggest new media agency. He sold the business to WPP, and it is now the official digital arm of Y&R in South Africa. His clients include the likes of clients such as Avis, Southern Sun, Nokia, Standard Bank, Pick 'n Pay and MTN.
Having moved from the UK to South
Africa in 2000, Pete founded and now creatively leads Gloo. Today
Gloo is South Africa's most awarded Digital Agency and has
consecutively won Agency of the year in 2006, 2007 and 2008. Pete's
personal creative credits include an impressive 32 Loeries and 2
Grand Prix in the last 4 years, as well as multiple recognition at
prominent international awards. In the last year he has been asked
to judge at the following awards shows: The One Show (USA), CLIOs
(USA), The Dubai Lynx (MENA), The Loeries (SA) and The Broadcast
Design Awards (Europe).
Farai advocates for designs and
ideas that put humans first.
He lived in the UK for 7 years and worked as a User Experience Designer at global digital agencies such as Razorfish. During this time he came to the belief that effective branding relies less on messaging and so much more on the experience a brand enables. Experiences that favour businesses and technologies while sidelining people's needs will have a hard time endearing themselves to people. He says he started to think this way while at the University of Plymouth, where he studied the social and human impacts of media and technology.
In early 2011 Farai left the UK for South Africa in search of sunshine and an opportunity to pursue his life's BHAG: the preservation of African cultures by building digital platforms for Africans to tell African stories.
While studying a Business Science Degree at UCT in the 90s, Rob's love for both technology and marketing merged in his Marketing Honours Thesis which focused on the topic of Email Marketing. His vision for taking online marketing to the world was the beginning of Quirk eMarketing as we know it today. Energetic, inspired and dedicated to motivating people and empowering them - especially whilst wearing the famous (or is it infamous) tight white cricket shorts - Rob manages to bring these qualities to both clients and staff. He has filled the QuirkStation with Stars who have created a formidable eMarketing machine with an international client base.
Ivan's marketing career started formally in the coal face of marketing, i.e direct selling, in his case it involved selling cigarettes from a back of a car in the rural areas of Mpumalanga and North West provinces for British American Tobacco South Africa (BATSA). He spent several years at the company in various managerial positions across the marketing value chain which included sales and distributions, promotions, CRM and brand management. This was followed by four years at Added Value, the international insight and brand consultancy where he left as a Project Director to join Lowe Bull as a Strategic Director. After two years as the Managing Director of the Lowe Bull JHB, Ivan joined the Brand Consultancy Yellowwood Future Architects as the Group Managing Director. After three years he joined TBWA Hunt Lascaris at the beginning of 2011 as the Group Managing Director. Some of his other current roles includes being be the vice Chairperson of the APEX Awards
Nikki Cockcroft/Woolworths & DMMA
Nikki Cockcroft graduated from UCT
with a business degree in Information Systems and a post graduate
degree in Marketing. After starting her career as IT Manager at
Acceleration she soon realised she had a passion for online media
and thereafter moved into the position of Campaign Manager.
In March 2003, Nikki joined 365 Digital as Business Development Manager, progressing through the ranks to become CEO. After building 365 Digital into a profitable business, she oversaw a successful Management Buyout of the business and subsequent sale to Primedia.
Nikki was appointed as CEO of Primedia Online a year later in September 2007. Primedia Online includes iafrica.com, the 365 sports brands and 365 Digital. In 2010 she was appointed as CEO of Prezence Digital. In July 2011 Nikki moved to retail giant Woolworths as Head of Online.
Nikki has been a member of the DMMA for the past eight years, and has sat on the DMMA EXCO for the past four of these, initially in the capacity as Head of Marketing and then in the combined capacity as Deputy Chair and Head of Marketing. In 2010 Nikki was appointed as Chair of the Bookmarks Awards and in 2011 Chairwoman of both the DMMA and the Bookmarks awards.
Jason is the CEO of Native, Africa's largest independent Digital Agency.
In 1993 Jason graduated from NYU with an honors degree in Film and Television. In 1994, Jason founded VWV Interactive, which grew to be one of South Africa's leading web development companies.
From 1998 - 2000 Jason held the position of CEO at Metropolis, a JSE-listed Internet company. In 2001, Jason directed his first feature film, Promised Land, which went on to win several international awards.
Jason has also directed a host of award-winning TV commercials for local and international brands. From 2004 - 2007, Jason held the position of ECD at Y&R South Africa. In 2008, Jason co-founded 2.0 Media, where he served as Chief Creative Officer.
In 2010, Jason ranked in the Top 5 Most Highly Awarded directors at the 2010 Loerie Awards Festival where he won Campaign Gold and Silver awards.
Dawn Rowlands/Aegis Media
Aegis Media owns leading global media brands such as Carat, Vizeum, Posterscope and Trigger/Isobar, and has seen excellent growth in the sub-Saharan region over the last two years under Dawn's leadership. Her entrepreneurial flair and key market insights has and will always be her unique offering to the marketplace. She is not afraid to speak her mind or lead by example. Is happy to fail on occasion and is always willing to share her learning's with the industry.
In 2003 she founded Integrator - South Africa's Out of Home communications agency - which she later sold to Posterscope Worldwide. Following Integrator's conversion to Posterscope South Africa, Dawn maintained her helm as the Managing Director. Prior to this, she was a founding partner in Nota Bene. Dawn's other achievements include running the AMASA Media School in Cape Town, the role of Media Director of DDB and Bates South Africa, and the Head of Strategy for Ogilvy Cape Town.
Bellinda Carreira/Standard Bank
Bellinda Carreira heads up Interactive Marketing for the Standard Bank Group. She has a post graduate degree in Interactive and Direct Marketing in the UK and has worked in the industry for over 13 years both in the UK and in South Africa.
She is passionate about all things digital and data related as well as making marketing count when it comes to the business's bottom line. She enjoys the challenge of integrating these highly measurable media into the marketing and communications mix across the 30 countries in which the Standard Bank Group operates. She believes that digital and direct marketing have an important role to play in marketing, communication, branding and reputation management and constantly explores ways to keep the bank at the forefront of digital and direct marketing innovation.
With acclaimed South African band...
Over four hours, some of the leading thinkers in digital marketing and advertising will get into the ring with Fightmaster Erich Viedge to make their case and fight their corner. No ducking and diving allowed. Only the strongest will survive.
Each round will focus on a different part of the complex and evolving digital marketing landscape. How will traditional agencies deal with their digital foes? How will the South African telecoms scenario support or hinder online marketing? Are we ahead or behind the rest of the world, and can we keep pace? And what indeed does the future hold for marketing in the digital space? We have selected the best experts in the country as well as a thrilling international guest to change your perspective on all of these topics, field your questions and plot the course forward for digital in South Africa.
Who Should Attend
Anyone who thinks digital marketing matters going forward. This show is pitched at the cream of the digital marketing crop, the innovators that see the changes in advertising and the marketers who are now being measured on whether they can conquer this new terrain.
Early Bird Booking Discount - 10% Discount for bookings before the 15th August
Group Discount - Send 5 delegates and receive a 6th delegate for free
20% Discount to Native Clients
For more details contact the event organisers at 021 671 6362 or email@example.com