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Ladies and gentlemen and marketing
directors, you are invited to attend the ultimate showdown in
digital marketing, a fight to the knockout in four rounds, live and
loud in Cape Town.
This October 14th, the toughest competitors will gather at Dragon
Power Arena in the Cape Town City Bowl facing each other off in a
contest for ultimate glory. This year, The Digital Edge is pulling
no punches -- enough with namby pamby conferences and dull
powerpoints. It's digital marketing as you've never seen it
before.
Where: Dragon Power Arena, 8 Stirling Street, Cape Town
When: October 14 2011
Cost: Only R1550 excl. VAT
The Complete Line Up
Media heavyweight, Bob Garfield headlines at Digital Edge Live
2011
Bob Garfield isn't exactly a media whore, but he's extremely
promiscuous.
For 26 years, Bob has been a columnist and critic, for Advertising
Age. For the past 10 years, he has co-hosted NPR's radio program on
the media, cleverly titled On the Media.
A heroic multimediocrity, Bob has been a contributing editor for
the Washington Post Magazine, Civilization and the op-ed page of
USA Today. He has also written for The New York Times, The
Guardian, Playboy, Sports Illustrated and Wired and been employed
variously by ABC, CBS, CNBC and the defunct FNN as an on-air
analyst. As a lecturer and panelist, he has appeared in 31
countries on five continents.
He is now writing his fourth and fifth books. His last book, The
Chaos Scenario, scared the shit out of people throughout the
galaxy.
Read more about Bob http://bobgarfield.net/
Graham Warsop/The Jupiter Drawing Room
When Graham Warsop graduated with an LLM from Cambridge
and qualified as a Barrister he realised that his passion could not
be satisfied in the field of law. Having arrived in South Africa in
1987 to finish a novel, he took a job as a copywriter in a local
advertising agency. After 18 months in the industry Graham thought
of moving companies. Then he thought, instead of moving companies,
why not start one? Thus some handshakes and a fabulous short story
by Guy de Maupassant later, The Jupiter Drawing Room was born.
Never one to do things by halves Graham went from junior copywriter
to Chairman and Executive Creative Director overnight.
In the 20 years that Graham has been in advertising, he has won
more creativity points (as measured by the official SA Creativity
Survey) than any other Creative Director in South Africa. He is
also the only Creative Director in South Africa to have served on
the juries of all four major international festivals (Cannes,
D&AD, The One Show and Clio's) the latter he Chaired (Print
& Poster) in 2001.
A fervent believer in integrated creativity, Graham has grown The
Jupiter Drawing Room to take a totally through-the-line approach to
its work. Proof of this is reflected in the range of categories for
which he has won the following international awards: 17 Cannes
Lions, 23 Clios, 11 One Show Pencils, 27 London International
Statues and 70 Medals at The New York Festival including Best of
Show for Magazine in 2001 and he's still not finished.
Alistair King/King James
Alistair King, named Financial Mail
AdFocus Agency Leader of the Year in 2008 and currently ranked No 1
creative director in SA by the members of the Creative Circle, is
the founding creative partner of King James Group - a top 10 agency
group in size and consisting of 8 companies across the
communication spectrum.
The largest pure independent in South Africa, King James is
currently both AdReview's SA Agency of the Year and Cape Agency of
the Year and works on such clients as Allan Gray, Brandhouse,
Kulula.com, Santam, Parmalat, and Plascon. Alistair has always
believed in medium-neutral creative thinking and strives to live
and breathe pop culture, not merely observe it. One Small Seed(TM)
forms part of its integrated agency network. Alistair has also
owned a record label producing albums for such artists as Arno
Carstens and Flat Stanley. He's a passionate collector of First
edition books, Single malt whisky, Virgin Olive Oils and anything
with a fascinating story to it. Tom Robbins and Jasper Maskelyne
are his all time heroes.
Gavin Rooke/ISOBAR
Gavin is currently the Group
Managing Director of Trigger/Isobar, one of SAís leading full
service Digital Agencies. Gavin founded Trigger in 1999 and grew
the agency into an award-winning multidisciplinary digital agency
that now comprises seven integrated specialist units. He sold the
business to the Aegis Group in 2007 and now is the CEO of Isobar
Middle-East & Africa. Trigger/Isobar was awarded Digital Agency
of the Year by Adfocus 2011 with clients including Nike,
Woolworths, Red Bull, The Estee Lauder Group, Adidas, Cell C,
Johnson & Johnson and Disney.
Brent Shahim/AquaOnline
Brent is the Managing Director of Aqua Online, one of South
Africa's leading Digital Agencies. Brent built up Aqua Online over
the past twelve odd years into South Africa`s biggest new media
agency. He sold the business to WPP, and it is now the official
digital arm of Y&R in South Africa. His clients include the
likes of clients such as Avis, Southern Sun, Nokia, Standard Bank,
Pick 'n Pay and MTN.
Pete Case/Gloo
Having moved from the UK to South
Africa in 2000, Pete founded and now creatively leads Gloo. Today
Gloo is South Africa's most awarded Digital Agency and has
consecutively won Agency of the year in 2006, 2007 and 2008. Pete's
personal creative credits include an impressive 32 Loeries and 2
Grand Prix in the last 4 years, as well as multiple recognition at
prominent international awards. In the last year he has been asked
to judge at the following awards shows: The One Show (USA), CLIOs
(USA), The Dubai Lynx (MENA), The Loeries (SA) and The Broadcast
Design Awards (Europe).
Farai Madzima/Native
Farai advocates for designs and
ideas that put humans first.
He lived in the UK for 7 years and worked as a User Experience
Designer at global digital agencies such as Razorfish. During this
time he came to the belief that effective branding relies less on
messaging and so much more on the experience a brand enables.
Experiences that favour businesses and technologies while
sidelining people's needs will have a hard time endearing
themselves to people. He says he started to think this way while at
the University of Plymouth, where he studied the social and human
impacts of media and technology.
In early 2011 Farai left the UK for South Africa in search of
sunshine and an opportunity to pursue his life's BHAG: the
preservation of African cultures by building digital platforms for
Africans to tell African stories.
Rob Stokes/Quirk
While studying a Business Science Degree at UCT in the 90s, Rob's
love for both technology and marketing merged in his Marketing
Honours Thesis which focused on the topic of Email Marketing. His
vision for taking online marketing to the world was the beginning
of Quirk eMarketing as we know it today. Energetic, inspired and
dedicated to motivating people and empowering them - especially
whilst wearing the famous (or is it infamous) tight white cricket
shorts - Rob manages to bring these qualities to both clients and
staff. He has filled the QuirkStation with Stars who have created a
formidable eMarketing machine with an international client
base.
Ivan Moroke/TBWA
Ivan's marketing career started formally in the coal face of
marketing, i.e direct selling, in his case it involved selling
cigarettes from a back of a car in the rural areas of Mpumalanga
and North West provinces for British American Tobacco South Africa
(BATSA). He spent several years at the company in various
managerial positions across the marketing value chain which
included sales and distributions, promotions, CRM and brand
management. This was followed by four years at Added Value, the
international insight and brand consultancy where he left as a
Project Director to join Lowe Bull as a Strategic Director. After
two years as the Managing Director of the Lowe Bull JHB, Ivan
joined the Brand Consultancy Yellowwood Future Architects as the
Group Managing Director. After three years he joined TBWA Hunt
Lascaris at the beginning of 2011 as the Group Managing Director.
Some of his other current roles includes being be the
vice Chairperson of the APEX Awards
Nikki Cockcroft/Woolworths & DMMA
Nikki Cockcroft graduated from UCT
with a business degree in Information Systems and a post graduate
degree in Marketing. After starting her career as IT Manager at
Acceleration she soon realised she had a passion for online media
and thereafter moved into the position of Campaign Manager.
In March 2003, Nikki joined 365 Digital as Business Development
Manager, progressing through the ranks to become CEO. After
building 365 Digital into a profitable business, she oversaw a
successful Management Buyout of the business and subsequent sale to
Primedia.
Nikki was appointed as CEO of Primedia Online a year later in
September 2007. Primedia Online includes iafrica.com, the 365
sports brands and 365 Digital. In 2010 she was appointed as CEO of
Prezence Digital. In July 2011 Nikki moved to retail giant
Woolworths as Head of Online.
Nikki has been a member of the DMMA for the past eight years, and
has sat on the DMMA EXCO for the past four of these, initially in
the capacity as Head of Marketing and then in the combined capacity
as Deputy Chair and Head of Marketing. In 2010 Nikki was appointed
as Chair of the Bookmarks Awards and in 2011 Chairwoman of both the
DMMA and the Bookmarks awards.
Jason Xenopoulos/Native
Jason is the CEO of Native, Africa's largest independent Digital
Agency.
In 1993 Jason graduated from NYU with an honors degree in Film and
Television. In 1994, Jason founded VWV Interactive, which grew to
be one of South Africa's leading web development companies.
From 1998 - 2000 Jason held the position of CEO at Metropolis, a
JSE-listed Internet company. In 2001, Jason directed his first
feature film, Promised Land, which went on to win several
international awards.
Jason has also directed a host of award-winning TV commercials for
local and international brands. From 2004 - 2007, Jason held the
position of ECD at Y&R South Africa. In 2008, Jason co-founded
2.0 Media, where he served as Chief Creative Officer.
In 2010, Jason ranked in the Top 5 Most Highly Awarded directors
at the 2010 Loerie Awards Festival where he won Campaign Gold and
Silver awards.
Dawn Rowlands/Aegis Media
Aegis Media owns leading global media brands such as Carat,
Vizeum, Posterscope and Trigger/Isobar, and has seen excellent
growth in the sub-Saharan region over the last two years under
Dawn's leadership. Her entrepreneurial flair and key market
insights has and will always be her unique offering to the
marketplace. She is not afraid to speak her mind or lead by
example. Is happy to fail on occasion and is always willing to
share her learning's with the industry.
In 2003 she founded Integrator - South Africa's Out of Home
communications agency - which she later sold to Posterscope
Worldwide. Following Integrator's conversion to Posterscope South
Africa, Dawn maintained her helm as the Managing Director. Prior to
this, she was a founding partner in Nota Bene. Dawn's other
achievements include running the AMASA Media School in Cape Town,
the role of Media Director of DDB and Bates South Africa, and the
Head of Strategy for Ogilvy Cape Town.
Bellinda Carreira/Standard Bank
Bellinda Carreira heads up Interactive Marketing for the Standard
Bank Group. She has a post graduate degree in Interactive and
Direct Marketing in the UK and has worked in the industry for over
13 years both in the UK and in South Africa.
She is passionate about all things digital and data related as
well as making marketing count when it comes to the business's
bottom line. She enjoys the challenge of integrating these highly
measurable media into the marketing and communications mix across
the 30 countries in which the Standard Bank Group operates. She
believes that digital and direct marketing have an important role
to play in marketing, communication, branding and reputation
management and constantly explores ways to keep the bank at the
forefront of digital and direct marketing innovation.
With acclaimed South African band...
The Format
Over four hours, some of the leading thinkers in digital marketing
and advertising will get into the ring with Fightmaster Erich
Viedge to make their case and fight their corner. No ducking and
diving allowed. Only the strongest will survive.
The Content
Each round will focus on a different part of the complex and
evolving digital marketing landscape. How will traditional agencies
deal with their digital foes? How will the South African telecoms
scenario support or hinder online marketing? Are we ahead or behind
the rest of the world, and can we keep pace? And what indeed does
the future hold for marketing in the digital space? We have
selected the best experts in the country as well as a thrilling
international guest to change your perspective on all of these
topics, field your questions and plot the course forward for
digital in South Africa.
Who Should Attend
Anyone who thinks digital marketing matters going forward. This
show is pitched at the cream of the digital marketing crop, the
innovators that see the changes in advertising and the marketers
who are now being measured on whether they can conquer this new
terrain.
Special Offers
Early Bird Booking Discount - 10% Discount for bookings before the
15th August
Group Discount - Send 5 delegates and receive a 6th delegate for
free
20% Discount to Native Clients
Contact
For more details contact the event organisers at 021 671 6362 or
bookings@livingyourbrand.co.za
