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BOSTON, MA - (February 11, 2011) - Sportslifestyle brand PUMA® has partnered with legendary culture brand, Undefeated, to launch the Undefeated (UNDFTD) Collection with PUMA, a special collection centered around one of PUMA's most iconic and celebrated styles: The PUMA Clyde. This long term project will make Undefeated a true design partner with PUMA, designing a collection of PUMA Clydes that will be released beginning in April and throughout 2011 and beyond.
The partnership between PUMA and Undefeated is about pushing
boundaries and refreshing a classic style and icon, The PUMA
Clyde. Undefeated and PUMA explored trends in the marketplace
and collaborated to interpret these fashion and lifestyle nuances
into footwear styles that are inclusive of both brands. The
first release from the collection will be on April 10th followed by
another release on June 10th, and many more throughout 2011 and
beyond. Consumers can expect to see clean lines and a unique
exploration of materials and textures.
"Undefeated pushes the envelope and is a leader in starting and
spotting new trends throughout the sneaker and lifestyle
community," said Jay Piccola, President of PUMA North
America. "This partnership allows us to apply these
influences to the most significant shoe in PUMA's archive, the PUMA
Clyde, and make it new, fresh and appealing to a whole new set of
consumers that we know will adore each and every style."
The PUMA Clyde was chosen for this project not only for its
significance to the PUMA brand, but also to sneaker history and pop
culture. Customized for basketball great and current
announcer for The New York Knicks Walt "Clyde" Frazier in 1973, the
Clyde was the first signature basketball shoe. Built on
performance and style, it immediately became a mainstay on the
court and on the street. As a statement shoe, it was part of
the uniform for cultural artists - DJs, b-boys, musicians and
graffiti artists. With its clean and classic styling, the
PUMA Clyde continues to be on-trend today.
"We worked closely with PUMA's design team, and were very
collaborative in every sense of the word," said Eddie Cruz,
Co-Founder of Undefeated. "We shared ideas, brainstormed and pushed
each other on the design language because we really wanted to make
something great together. The end result of the UNDFTD
Collection with PUMA is just that - something great, forward
thinking and cool - and we are excited to build on the momentum of
this collection for seasons to come."
For nearly 10 years Undefeated has been the unofficial voice for
the next generation. With storefronts in Hollywood,
Silverlake and Santa Monica, California; Las Vegas, Nevada;
Shizuoka and Tokyo, Japan they are globally recognized as a leader
in streetwear and fashion trends. PUMA and Undefeated first
collaborated on a limited edition pack of PUMA Mids that were
released in January 2009. The shoes were well received
throughout the sneaker community and soon became a sought after
style by collectors and style-conscious men and women. This
first project helped to lay the groundwork for the new Clyde
Collection design partnership.
PUMA and Undefeated will celebrate the Clyde Collection in Las
Vegas on February 14th with an exclusive consumer launch event
featuring N.E.R.D. at the House of Blues.
Become a fan of Undefeated http://facebook.com/undefeatedinc or
PUMA http://facebook.com/puma or follow PUMA via twitter at
@thepumastore or Undefeated at @UNDEFEATEDinc.
Cape Town, South Africa, January 2011 - PUMA Running is striding
its way into 2011 with a fun, innovative and technologically
advanced range of running shoes-The PUMA Faas Collection. This
collection will be available in stores in South Africa from April
2011.
Faas gets its name from the Jamaican word for fast, and the name
fits. The collection is grounded in performance and features a
biomechanical design technology exclusive to PUMA, called BioRide™,
that provides a naturally responsive ride - helping runners get
into their own rhythm for increased speed and performance.
The innovative BioRide™ technology featured in the Faas shoes
spent years in development. PUMA took a look at some of the
fastest athletes affiliated with the brand and studied their
movement, foot placement and overall running skills. There were
three proven and consistent skills that were identified as critical
to top performance. PUMA translated these elements into three
categories-Rocker, Flex & Groove-that become the cornerstones
of the BioRide™ technology and the Faas shoes.
First, the best runners reduce their amount of time on the ground,
making for faster runs and faster times. The Faas Collection
incorporates a continuous, rocker-shape outsole which provides
smooth touchdown and effortless transition, providing runners with
a natural ride and less time on the ground. Second, they do not
waste motion. 360 degree flex grooves are placed in key areas
throughout the Faas shoes; these flex grooves respond specifically
to how the runner's foot moves, providing a truly unique and
responsive ride. Lastly, these world-renowned athletes are
incredibly aware of the ground, which allows the foot to react
instinctively to keep them stable. The Faas shoes have a horizontal
groove that runs the lateral side of the shoe. Regardless of how a
runner's foot hits the ground, this groove will provide them with
natural stability.
PUMA Running knows every runner is unique and what one runner
needs may not be necessary for another. To help runners find the
best Faas style to suit their needs, PUMA has assigned each style a
number, ranging from 100 to 1000. The lower number models, such as
the Faas 300, have less cushioning and less structure, providing a
lightweight, fast-paced trainer. As the number gets higher,
additional cushioning and structure is added to the shoe. The
higher number shoes, like the Faas 500, are perfect everyday
neutral trainers.
The Faas range from Spring/Summer 2011 features bright, bold
colors with unique overlays and design details for each style. PUMA
Running's new Faas Collection brings the joy back into running with
increased speed and performance, along with some 'check-me-out'
designs.
Key Highlights from the Spring/Summer 2011 Running
Collection
Faas 300 - The Faas 300 is a lightweight style from the Faas Range
that is built for runners who defy convention and speed on a daily
basis. Featuring BioRide technology, minimal cushioning and
structure, and no heel counter, this shoe is for the runners who
are ready to fly. The Faas 300 is stylized with a unique overlay
with cut-out circles, giving the shoe a two-toned and exciting
look. Available as the Faas 300 for men and Faas 300 W for
ladies.
Faas 500 - The Faas 500 incorporate PUMA's new BioRide technology,
giving all runners a naturally responsive ride. Falling right in
the middle of the Faas Range's numerical scale, the Faas 500 has a
complimentary balance of added structure and cushioning to provide
a comfortable run with improved speed and performance. The Faas 500
comes in a number of fun, bright colorways, providing runners a
surefire way to jazz up their wardrobe and their run. The Faas 500
is available for men in South Africa.
For more information, visit www.puma.com/running
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